This was also one of the major reasons for apple getting such a large market share in the US. As people were not required to pay full price for the phones buyin

This was also one of the major reasons for apple getting such a large market share in the US. As people were not required to pay full price for the phones buying a $100 iphone or $50 android phone with contract didn't affect many people but paying $1000 or $500 will.