It likely IS their motivation (or the more general motivation of making money anyway). Then this is an even more disturbing thing. If "protecting their brand"

It likely IS their motivation (or the more general motivation of making money anyway). Then this is an even more disturbing thing. If "protecting their brand" means they have to act as if Sargon of Akkad is something -- contrary to the facts -- because activists and media have pushed a narrative, but they don't have to do anything about actual incidences of the n-word and groups possibly funding actual violence, then the narrative means all and facts mean nothing. There is some group of people who has been corrupted by power and is abusing power. Nothing to do with identity here, but everything to do with socioeconomic power controlling information.