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Thanks for the second answer, was really confused on that. As for the first, isn't it kind of stupid to make a whole website around only one keyword? Or is tha

by rick_2047 16y ago

Thanks for the second answer, was really confused on that. As for the first, isn't it kind of stupid to make a whole website around only one keyword? Or is that what niche blogging all about? Also what kind of advertisers do these people use. Surely they would not be accepted by adsense because of there strict policy, and they cannot expect to many clicks so they would require a traffic literally in the tens thousands.

chipsy 16y ago
It's not that stupid; the more targeted your site is, the easier it is to make it look like the perfect match for a very specific search. That's why it's called a "traffic funnel," since the process takes a broad array of search topics and eventually pushes all of them back to a central site. Imagine that you're in this to create more than the traffic funnel. You would want to integrate the content for popular searches into a site with additional depth and subsidiary business - e.g. if you sell carpentry products, you might also put up articles about basic home repairs. If you go 100% of the way, build a brand image around the content, and then sell a product at the end of the line, the funneling process should give you lots of new business. You've established an "instant relationship" with customers through your content, which will put you ahead of most competitors. People trying to scale this horizontally, like your employer, are only doing the first step in the process and working out deals to secure the others. But I don't think it's a good long-term business. The low-quality content you're pumping out will gradually get eaten away by stronger niche competitors.
- rick_2047 16y ago
  This is the first time somebody called my work low quality and I agree fully. Most of what I write, I just don't understand (or understand as much as I would like).
noodle 16y ago
as chipsy said, the more targetted it is, the better. you're designing a page that will show up on the top of some specific search terms. you target search terms that are as popular as you can get without having major competition for top spots. its all about getting your content to the top, so that people will click through to your site. many just use adsense. most people don't break the adsense TOC. these sites are smallish, but the sites built by pros usually are filled by original (or at least, originally worded) content. well done sites are done in such a way that the average reader looks at them, gets informed, but still finds something lacking, so they click on your ads or go buy the book you're pushing on the topic, etc.

chipsy 16y ago

It's not that stupid; the more targeted your site is, the easier it is to make it look like the perfect match for a very specific search. That's why it's called a "traffic funnel," since the process takes a broad array of search topics and eventually pushes all of them back to a central site. Imagine that you're in this to create more than the traffic funnel. You would want to integrate the content for popular searches into a site with additional depth and subsidiary business - e.g. if you sell carpentry products, you might also put up articles about basic home repairs. If you go 100% of the way, build a brand image around the content, and then sell a product at the end of the line, the funneling process should give you lots of new business. You've established an "instant relationship" with customers through your content, which will put you ahead of most competitors. People trying to scale this horizontally, like your employer, are only doing the first step in the process and working out deals to secure the others. But I don't think it's a good long-term business. The low-quality content you're pumping out will gradually get eaten away by stronger niche competitors.

rick_2047 16y ago
This is the first time somebody called my work low quality and I agree fully. Most of what I write, I just don't understand (or understand as much as I would like).

noodle 16y ago

as chipsy said, the more targetted it is, the better. you're designing a page that will show up on the top of some specific search terms. you target search terms that are as popular as you can get without having major competition for top spots. its all about getting your content to the top, so that people will click through to your site. many just use adsense. most people don't break the adsense TOC. these sites are smallish, but the sites built by pros usually are filled by original (or at least, originally worded) content. well done sites are done in such a way that the average reader looks at them, gets informed, but still finds something lacking, so they click on your ads or go buy the book you're pushing on the topic, etc.