It's not in your imagination. My SO works at a consumer packaging agency. They hosted a seminar on the rise of the vegan food industry a few months back. Moreo

It's not in your imagination. My SO works at a consumer packaging agency. They hosted a seminar on the rise of the vegan food industry a few months back. Moreover, here's another relevant graph: https://trends.google.com/trends/explore?date=today%205-y&q=vegan,paleo,vegetarian https://trends.google.com/trends/explore?date=today%205-y&q=...