I really think the new kind of start up financing is going to explode. It is just inevitable, under the standard VC system, that there is going to be conflicts

I really think the new kind of start up financing is going to explode. It is just inevitable, under the standard VC system, that there is going to be conflicts of interest. The VC's are going to push for growth and an IPO as quickly as possible in order to ensure that their money is protected. On the other hand, the CEO's of the startup's recognize the need for growth, but would like to do so in a more sustainable, organic method. This new method of raising capital that the article mentions might not be the best method, but it offers a new approach. It offers something different, and I believe, will allow for other new methods to arise that will better support the entrepreneur.