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Is this a joke? > Finding: From 1997 through 2016, medical marketing expanded substantially, and spending increased from $17.7 to $29.9 billion Adjusted for i

Is this a joke? > Finding: From 1997 through 2016, medical marketing expanded substantially, and spending increased from $17.7 to $29.9 billion Adjusted for inflation, that might even constitute a decrease in spending: 2.5% annual marketing spend increase vs, I'm guessing, 3% inflation '97-2016? > Meaning: There has been marked growth in expenditures on and extent of medical marketing in the United States from 1997 through 2016. Not that we shouldn't have a good talk about medical marketing, but this isn't the basis for it.

Retric 8y ago
“The most rapid increase was in direct-to-consumer (DTC) advertising, which increased from $2.1 billion (11.9%) of total spending in 1997 to $9.6 billion (32.0%) of total spending in 2016.“ In terms of inflation, you can actually check. What cost $17.7 in 1997 would cost $27.07 in 2016. So, no it’s an increase. https://westegg.com/inflation/infl.cgi https://westegg.com/inflation/infl.cgi
- lineman33 8y ago
  Spending is already adjusted to 2016 dollars.
cassowary37 8y ago
"Spending is reported in 2016 dollars"