> how do you cause a cultural change or mindset change? You're right to call this out. It's the most difficult and elusive thing to achieve. However, it has be

> how do you cause a cultural change or mindset change? You're right to call this out. It's the most difficult and elusive thing to achieve. However, it has been happening pretty continuously since the dawn of civilization. Thomas Kuhn sat down to study it in the 50's or 60's and published "The Structure of Scientific Revolutions." That book is one of the best treatments of this subject area to date. It is the book that popularized the term "paradigm shift." https://en.wikipedia.org/wiki/The_Structure_of_Scientific_Revolutions https://en.wikipedia.org/wiki/The_Structure_of_Scientific_Re...