I have a hard time understanding how to distinguish between things that are universally "bad" by some moral standard or if they are offensive to a particular gr

I have a hard time understanding how to distinguish between things that are universally "bad" by some moral standard or if they are offensive to a particular group. It seems lately that the latter seems to be pushing to qualify everything they get offended by as the former. Is there a way? Not trying to challenge it, but trying to figure out how to classify people's right to dislike things as expectations for the larger society in general. What if I am against consumerism and the harmful effects on our planet? (which it does affect strongly). I feel this blind march towards creating every possible innovation for selling and making money is not sustainable and healthy for the planet or for the people themselves. But where do I go from there? Do I say I find CES itself offensive and expect others to pay attention or do I just let the folks do what they want if they don't care?