Thanks. Indeed, I've found relationships and building trust to be incredible factors of success that often get missed out in all the entrepreneurial advice out

Thanks. Indeed, I've found relationships and building trust to be incredible factors of success that often get missed out in all the entrepreneurial advice out there. And trust comes from just working really hard for your customers. I've also found that some VCs don't get what we're doing (because they're not part of the industry) and some do. At least here in the UK anyway. So I've shifted my strategy somewhat to try and leverage corporate VCs while also getting them to bring us into the enterprise market.