It's a growing/exciting/high-momentum language. On a platform with 1.5 billion premium users and a very large developer base, it offers a modern, improved way o

It's a growing/exciting/high-momentum language. On a platform with 1.5 billion premium users and a very large developer base, it offers a modern, improved way of building software. That doesn't mean it's exciting to everyone, and it obviously isn't relevant to a Microsoft-shop middle-tier developer, for instance, but that doesn't matter. The app store "gold rush" has been over for almost a decade. Now it's lots of very profitable little niches, and a lot of companies doing very well for themselves.