Define data brokering. Only Targeting isn’t brokering. Being naive and opening an app platform that allows users to give some information isn’t brokering. Selli

Define data brokering. Only Targeting isn’t brokering. Being naive and opening an app platform that allows users to give some information isn’t brokering. Selling bundles of PII without the users knowledge from quasi legal sources to companies and government agencies in digestible form is. There are actual data brokers in the advertising industry. Seedy companies who with a tracking pixel ( or just outright data dumps ) can give you actual PII data. Facebook ( and to and extend google, althought an insane amount of malware goes thru google ads,I’m sure you’ve gotten the “you’ve won redirects”), have been putting those companies out of business. Both Facebook and google have a ton of flaws. Facebook has been super naive on some areas. But Most of the reporting on their “data issues”, have not remotely offered a real view of the industry, or what actually happened.