Indeed but when you change your ISP you are generally completely disconnected from them. Changing your search engine is just the first in a lengthy series of st

Indeed but when you change your ISP you are generally completely disconnected from them. Changing your search engine is just the first in a lengthy series of steps required to separate yourself from Google's data harvesting capabilities. This is why it's reasonable to declare them a monopoly. Taking just Google Analytics as an example. A quick search [1] indicated that, as of 2015, around 6,950 of the top 10,000 sites by traffic use it, with 546,000 of the top million using it. I'd expect those numbers have only increased. And their analytics service is just one branch of their extremely long reach outside of their search engine. You can get away from Google search, but getting away from Google is an entirely different issue. [1] - https://marketingland.com/as-google-analytics-turns-10-we-ask-how-many-websites-use-it-151892 https://marketingland.com/as-google-analytics-turns-10-we-as...