They are a fairly niche product. The only real demographic buying them in bulk from consumer outfits are small businesses without big contracts to HP / Dell, th

They are a fairly niche product. The only real demographic buying them in bulk from consumer outfits are small businesses without big contracts to HP / Dell, the one in a million informed tech "muggle" who knows how to install their own OS, and small IT shops that recognize how practical they are. You can get some of them with a preinstall of Windows but because they aren't made by the big builders who stock Best Buy and Walmart shelves they don't often show up in front of consumers faces to buy, much like Linux desktops. But Dell / HP / etc have no real reason to risk their business investing in their own NUCs because theres nothing really competing with them in their spaces for that kind of hardware, and they already make the all in one computers that are about one notch too far up the "unmoddable" ladder for most of us to be content with.