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You're getting downvoted, but it's a valid question. What was Ford's real purpose for acquiring them in the first place?
by canada_dry 8y ago
You're getting downvoted, but it's a valid question. What was Ford's real purpose for acquiring them in the first place?
- roymurdock 8y agoto see if it was a viable business and they could make the numbers work (they couldn't), to show the board and investors they were staying on top of the latest trends in "micro mobility", and to acquire the software dev and startup strategy talent which it can now put towards other efforts such as self-driving or other ride hailing efforts