In the Kano Model this is called an exciter. http://en.wikipedia.org/wiki/Kano_model http://en.wikipedia.org/wiki/Kano_model The greatest problem with Customer

In the Kano Model this is called an exciter. http://en.wikipedia.org/wiki/Kano_model http://en.wikipedia.org/wiki/Kano_model The greatest problem with Customer Development and the concept of the Minimum Viable Product is that there is no rigorous classification for quality and value. A great book to read with respect to product management is Agile Product Management with Scrum. http://www.amazon.com/exec/obidos/ASIN/0321605780 http://www.amazon.com/exec/obidos/ASIN/0321605780 There are also slides here: http://www.mountaingoatsoftware.com/system/presentation/file/11/SDBP05_AgileProductMgmt.pdf http://www.mountaingoatsoftware.com/system/presentation/file...