For a lot of those 65+ they remember when an article that claimed: 'If you * then share this with 10 of your friends' would have cost them 10 quarters and ta

For a lot of those 65+ they remember when an article that claimed: 'If you * then share this with 10 of your friends' would have cost them 10 quarters and taken several days of effort to comply. They know the free postage won't last forever, so they'll use it while it lasts.