> You're missing one critical point -- lack of engagement means you can't iterate with the customer. No engagement means you can't improve, and you can't make y

> You're missing one critical point -- lack of engagement means you can't iterate with the customer. No engagement means you can't improve, and you can't make your customer happier. You can iterate with the customer without being abusive or invasive about it. Show exactly what's being tracked and provide mechanisms for the person to decline its use. Recognize that the customer is valuable; compensate them for their time if you're tracking what they do or answering questions about their experiences. > You can't survive nobody coming into your shop in the first place. Even untracked customers can continue on to purchase goods and services. If you can't build a business site which is capable of basic business operation then perhaps you should hire competent web developers and/or a good marketing team; or perhaps your business wasn't so needed after all.