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You're missing one critical point -- lack of engagement means you can't iterate with the customer. No engagement means you can't improve, and you can't make yo

You're missing one critical point -- lack of engagement means you can't iterate with the customer. No engagement means you can't improve, and you can't make your customer happier. Nothing happens without engagement. You can survive an unhappy customer as long as they're still around, even if they're only providing feedback and aren't likely to buy again. You can't survive nobody coming into your shop in the first place.

inetknght 8y ago
> You're missing one critical point -- lack of engagement means you can't iterate with the customer. No engagement means you can't improve, and you can't make your customer happier. You can iterate with the customer without being abusive or invasive about it. Show exactly what's being tracked and provide mechanisms for the person to decline its use. Recognize that the customer is valuable; compensate them for their time if you're tracking what they do or answering questions about their experiences. > You can't survive nobody coming into your shop in the first place. Even untracked customers can continue on to purchase goods and services. If you can't build a business site which is capable of basic business operation then perhaps you should hire competent web developers and/or a good marketing team; or perhaps your business wasn't so needed after all.