If someone badmouths the product, they aren't satisfied. And even if they're engaged with it, odds are high they're looking for something better. Besides, the

If someone badmouths the product, they aren't satisfied. And even if they're engaged with it, odds are high they're looking for something better. Besides, the only reason engagement became a thing is because the way people are paid is based on ad revenue instead of actual payment by the person using the product. Satisfaction is king when the user and the customer are the same person. Just ask any insurance company (for example).