Oh, by "American Cheese" they don't just mean cheese made in America, they mean the actual rectangular blocks of processed yellow cheddar-like stuff with mild f

Oh, by "American Cheese" they don't just mean cheese made in America, they mean the actual rectangular blocks of processed yellow cheddar-like stuff with mild flavor? Seems like a waste to just store it as yellow tasteless bricks, can't the industry branch out into more interesting and varied cheeses the people will actually buy?