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$699 matches the MSRP for the RTX 2080: https://pcpartpicker.com/products/video-card/#c=427&sort=price https://pcpartpicker.com/products/video-card/#c=427&sort=

• nsxwolf 8y ago
  But you aren't usually going to be finding them that cheap. That will probably be the case with the VII too, but we don't know yet.
  • vatueil 8y ago
    Well, that's why I linked to PCPartPicker, to show that RTX 2080 models at MSRP do exist. They may have been scarce at launch, but they can be purchased today less than 4 months later. Since AMD will sell the Radeon VII directly at first, I think early adopters will probably face limited quantities rather than price markups (not counting unauthorized resellers). After that, we'll have to see how the situation with retailers and later on non-reference models shakes out.