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I've been really getting into growth and marketing lately as I want my ideas to take off. If I'm building a new company I want to be able to get users quickly.
by burtonator 8y ago
I've been really getting into growth and marketing lately as I want my ideas to take off. If I'm building a new company I want to be able to get users quickly.
This stuff is REALLY screwing us over.
Users are insanely skeptical now. This data is insanely valuable for growth but if the industry creates an entire generation of people who REFUSE to be monitored we're going to be in a horrible situation.
If someone is legitimately just interested in the cities you're visiting I don't think this is much of a problem.
For example, say their product is only available in San Francisco. It doesn't make sense to try to recruit users in New York.
This makes it much easier so get initial users as you can just buy ads for users in San Francisco, potentially saving a massive amount of money on your ad campaign.
With Polar (https://getpolarized.io/ https://getpolarized.io/) I need to have analytics about what users do in the editor. What they click on, etc.
Polar is a research tool for reading and annotating PDFs and caching web content for later reading.
I get regular complains from users to disable all analytics.
I might ship it as an advanced feature for users to opt-out but I don't have any nefarious use case here. My only goal is ti figure out if you're using feature X or not.
- kop316 8y agoHello, One thought for you, do you actually plainly spell that out anywhere? I just visited the page and I could not find anything about a privacy policy. One privacy policy I stumbled upon recently was this one: https://www.roguefitness.com/privacy-policy https://www.roguefitness.com/privacy-policy They plainly spelled out what data they use, how they gather it, plainly said they do not sell the data and a very easy way to opt-out. That made me feel much better about doing business with them and creating an account with them versus a very legalize and obscure way of spelling it out. I have a feeling you get people who complain is because the assumption is that the software tracks everything and it gets sold to anyone.
- elliekelly 8y agoI think there's a distinction to be made with respect to "needing" a user's data in order to be able to provide service at all (for example, a user's age as you cannot permit them to use your application if they're under 13) vs. user data that makes it easier to provide the service, or in your example, advertise your service, to users. If your users are telling you they don't want to give you that data perhaps you should consider listening to them.
- xtian 8y agoThe acceptance of monitoring has always been a tacit choice made from ignorance, resulting from deliberate misdirection and subterfuge on the part of marketing organizations. Your notion that the rejection of monitoring is a conditioned generational characteristic is delusional. In fact, anything less is completely anomalous within the context of all human history. Good products will find a way to succeed regardless.