The lineup. They have 13(!) iPhone models(not configs!) in production. SJ would be furious. The first thing he did when he came back in the late 90s is to cut

The lineup. They have 13(!) iPhone models(not configs!) in production. SJ would be furious. The first thing he did when he came back in the late 90s is to cut the line to 3 models. Economies of scale and concentration of innovation at a single point.