I found this recent study[1] very interesting as well. Their conclusion: 'In 2016 online advertising consumed 106 TWh of energy and the infrastructure 1059 TWh

I found this recent study[1] very interesting as well. Their conclusion: 'In 2016 online advertising consumed 106 TWh of energy and the infrastructure 1059 TWh'. So around 10%. My view is that adblocking is an environmental necessity. And paying business model should always be provided. As a footnote, they estimated that If Netflix switched to a video ad model, 42.02 TWh of added electricity would be consumed! [1]:https://www.sciencedirect.com/science/article/pii/S0195925517303505 https://www.sciencedirect.com/science/article/pii/S019592551...