4 ms·
1,3 Mio UV site to handle with
I am a French silly boy with a skyrocketing site to handle with.
Site : http://www.commentfaiton.com/
Business model: same as US site http://www.ehow.com/
Strategy : publish new articles so as to grow traffic/revenues.
Traffic : 1.3 million monthly unique visitors
Revenues : $10,000 per month, 100% advertising
Growth :
Trafic : 10% per month
Revenues : 10% per month
Revenues are shared like this :
Skycraper (CTR : 0,93%, eCPM : €1,87) : 56%
Banner (CTR : 0,5%, eCPM : €0,80) : 22%
Square (CTR : 0,4%, eCPM : €0,80): 22 %
Please feel free to visit the site and tell me what is wrong ?
Can't I have my revenues growing faster than my trafic ?
- bigohms 16y agoWhat strategy do you have to acquire new traffic? For advertising: You generally could get better eCPMs by developing your own sales channels or partnering with a larger site for better/higher spends. Also, consider section or site takeover sponsorships or other unique ad positions. Have you considered Premium/Elite memberships?
- marchaisa 16y agoThanks! Our strategy is to publish as many articles as possible and then wait and see which ones will be stars. And it works. But we think advertising could be optimize.
- marchaisa 16y agoWe do have a Premium membership to show the ad of an e-commerce site, showed on every page of our site. The problem is we only get 10€ per month. We should earn some money when a sale occures through their site, but it never occured...
- gregpfish 16y agogood job, well done