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FWIW A lot of these media organizations derive a lot of their inbound traffic from Facebook. Last January[1] Facebook changed how the news feed algorithm worked
by Permit 8y ago
FWIW A lot of these media organizations derive a lot of their inbound traffic from Facebook. Last January[1] Facebook changed how the news feed algorithm worked. My understanding is that this severely impacted the traffic to many of these media outlets as they no longer showed up as frequently on people's news feed. For example, from a site for content marketing[2]:
>Since Mark Zuckerberg’s 2018 announcement that the Facebook algorithm will prioritize “meaningful interactions” from friends and family over content from brands, it has become trickier than ever to ensure your organic content gets the screen time it deserves.
[1] https://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-people-closer-together/ https://newsroom.fb.com/news/2018/01/news-feed-fyi-bringing-...
[2] https://blog.hootsuite.com/facebook-algorithm/ https://blog.hootsuite.com/facebook-algorithm/