Co-opt is a clever name, but, if I'm not mistaken, Doctorow believes naming it 'meta-uber' would be critical to discovery of the app by end users. I mean, I th

Co-opt is a clever name, but, if I'm not mistaken, Doctorow believes naming it 'meta-uber' would be critical to discovery of the app by end users. I mean, I think Doctorow's idea is that users search on Google Play for 'uber' and not only does 'uber' appear in the results, but so does 'meta-uber'