And the reason Amazon will die is because "Prime" is no longer 2 day and most "Prime" returns aren't actually free. In fact there is a whole category of "Prime

And the reason Amazon will die is because "Prime" is no longer 2 day and most "Prime" returns aren't actually free. In fact there is a whole category of "Primes".. If Target or Walmart successfully execute on local delivery + free returns they could really give Amazon a run for its money.