Next to not really providing anything revolutionarily new the last few years, I think their biggest problem is the $1k premium price tag, which not nearly as ma

Next to not really providing anything revolutionarily new the last few years, I think their biggest problem is the $1k premium price tag, which not nearly as many are willing to pay. The product simply isn't worth the price tag for what it actually does compared to a model a few years older. People just aren't willing to fork over a few hundred extra bucks above and beyond to have the Apple brand when it's really just a status symbol, that is losing its status, and there are many various competitors that do more than great job (in some cases, arguably better). The price going from 3 figures to 4 figures, for a freaking phone, is a large mental/psychological barrier to a lot of people. A phone is not worth one thousand dollars to most people. Prices have literally doubled since the first iPhone ($499). That's also the number one thing I hear people say when they say they won't upgrade to a new iPhone - they are getting too expensive and their current phone does more than enough. Upgrade so you can make animated poop emojis? C'mon. No thanks, I'll just pay $50 and get a new battery for my old phone and go another couple of years. At the bottom of the article, there is a link to another article, "China turns sour for Apple, leaving Asian suppliers exposed" [1]. I don't think the attitude in the following quote is unique to the Chinese consumers. > Apple, with its high-priced lineup, probably suffered more than most from the slowing economy. The iPhone XR variant with 128 gigabytes of storage retails for 6,999 yuan ($1,018), while the latest devices from domestic competitors like Huawei Technologies can be had for around 3,000 yuan to 5,000 yuan. [1] [1] https://asia.nikkei.com/Business/Companies/China-turns-sour-for-Apple-leaving-Asian-suppliers-exposed https://asia.nikkei.com/Business/Companies/China-turns-sour-...