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A market of 512M well situated people surely is not an issue to ignore, great business advice here...

• zorga 8y ago
  It's not a market of 512M, it's many small markets of different languages and different cultures that all need to be targeted individually whereas the US is actually a much larger market of a single culture. Focusing on the big mono language mono culture market instead of chasing dozens of smaller markets that require much more effort in internationalization is actually good business advice.
  • ionised 8y ago
    It is a single market. That's the whole point of the EEA. Your personal interpretation of the situation is irrelevant.
    • zorga 8y ago
      From a business standpoint trying to market goods, no, it isn't. That's just a fact. Every culture has to be marketed to differently, they are different markets.
      • JAlexoid 8y ago
        US is actually not a single market. At least, not as much as you'd like to believe.
        • zorga 8y ago
          There are regions, but they all speak the same language and use the same date formats: you do not have to internationalize or target your app, it is thus a single market. Not remotely so in the EU.