> there has been a shortage of lucrative opportunities for investment and growth History has proven this to be false. There is only a shortage of creativity. T

> there has been a shortage of lucrative opportunities for investment and growth History has proven this to be false. There is only a shortage of creativity. There was a Micorsoft talk Ballmer gave where he rightly pointed out that it is rare for even successful companies to have more than one cash cow idea. Using their existing cash to create two or more is the main challenge facing companies like Microsoft, Google and Apple.