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Re: flow, I wonder how much Sears and Pennys were hamstrung by the layout of their locations. Target, with their big loop and registers up front, has a "visit t
by xsmasher 8y ago
Re: flow, I wonder how much Sears and Pennys were hamstrung by the layout of their locations. Target, with their big loop and registers up front, has a "visit the whole store" flow that encourages you to keep shopping (and get a cart) even when you've gotten what you came for.
Classic Sears and Pennys both had multiple entrances, sometimes on multiple floors, and registers scattered around the retail space. Once you get what you came for you look for the closest line, check out, and you're done; there's no opportunity for a "grab a DVD on the way out" up-sell.