From his original comment: > it is funny that the meat reduction movement is looking at such impractical and immature products instead of simpler solutions suc

From his original comment: > it is funny that the meat reduction movement is looking at such impractical and immature products instead of simpler solutions such as bringing veg friendly cuisines to the fore. I don't disagree that ventures like Impossible Burger are a convoluted way to reduce meat consumption. But I disagree that introducing vegetarian cuisines is a simpler "solution" -- if we mean to actually solve the problem -- for the reason that he states in his next paragraph: it's very difficult to voluntarily give up the cuisines you've lived your life on, and this includes the many meat-centered cuisines found in non-vegetarian cultures. Meat-alternatives may be complicated and difficult, but so is the problem they hope to solve.