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> advertisement never creates value for the society, it's a 0-sum game You're plainly, absolutely, completely, wrong. But, as you made the claim, I'll wait for
by ucaetano 8y ago
> advertisement never creates value for the society, it's a 0-sum game
You're plainly, absolutely, completely, wrong. But, as you made the claim, I'll wait for your burden of proof.
> They never add value they only shift the stream of money from a producer which makes a good product which would sell without ads to a producer which has money to invest in ads to trick people to buy the worse product.
You just stated a very narrow case, as if it represented the whole.
Your argument is essentially "if you're selling well without ads, then ads will not add value", which is self-evident, but irrelevant.
- jeena 8y agoHow am I wrong that ads are a 0-sum game for the society? Perhaps I'm ignorant, but I really don't see where the value is for society. I understand that it's not for the advertiser, but for society?
- ucaetano 8y agoAdvertising enables product discovery, price discovery, and so on. That should be enough to answer your question. Putting up a sign in front of your shop saying "New Mousetrap - Improved Design" is advertising. If you make a better mousetrap and nobody knows about it, your mousetrap is irrelevant. Sure, not all advertising generates benefits to society, just as not all products do.
- jeena 8y agoThere is a difference though, if I want to know something then I search for information, I go from one shop to another and do research to discover the best product. Which is kind of a pull mechanism. What advertising does is a push mechanism, where they try to flood my brain with nonsense so that I get confused and don't buy the best product for me, but instead buy something the advertiser sells. Product and price discovery can be done by me doing research, so saying that it's advertising enabling that is just dishonest.
- ucaetano 8y agoSure, and putting up a sign in front of your store is advertising. Advertising is communication, you might not like it, but it is communication. It is product and price discovery.