This is true. Sears is easy to pick on, but the truth is that Amazon is seemingly the only company that was early to understand ecommerce and how to effectively

This is true. Sears is easy to pick on, but the truth is that Amazon is seemingly the only company that was early to understand ecommerce and how to effectively gain market share by continually innovating and creating customer-centric practices like free shipping on all orders over $25, which was unheard of before that. Just having a lot of money and knowing the internet would be big was table stakes to start an ecommerce site, but certainly not sufficient to guarantee success. If it were Amazon wouldn't be what it is today.