Tips from my personal experience. I've been into bridal fashion for 8 years now, have 3 street shops and work with a handful of international brands. - creatin

Tips from my personal experience. I've been into bridal fashion for 8 years now, have 3 street shops and work with a handful of international brands. - creating cool things without market appeal won't take you anywhere. so you need to test designs/products/ideas with your target audiences and see how they react. I found a good way of doing this by posting photos in Facebook and promoting them. Audience response varies from 10 to 1,000 likes, and we use that not only to decide which wedding gowns are catching more attention, but their attributes (style, color, luxury etc.) - don't mind about producing/making products yourself in the beginning. once you know what the markets at your reach are interested on, you can start buying and selling products from vendors. by doing this you can save energy ($) for more marketing/selling per se. as you get more into your customer's brains and know what they want, you should be able to see gaps in your vendor's collections. this is when you can start designing and producing your own products to close that gap. - find a good (and real) digital influencer. this was key to the first two years of my business. I found an influencer who was specialized into budget weddings. She helped me put my business on the map, which is not easy in the very beginning. - don't lose any night of sleep because of the competition. they are missing as much as you are in many things and there is room for everybody in the market. the main reason you are not selling is YOU, not THEM. this is key for stress management. Good luck!