A commonly voiced complaint about current VR gear is that it's too expensive for mainstream adoption. HTC doesn't have a Facebook backing it, so it can't just s

A commonly voiced complaint about current VR gear is that it's too expensive for mainstream adoption. HTC doesn't have a Facebook backing it, so it can't just subsidize the hardware to build market share - unless it finds another revenue stream. The obvious candidate (see game console economics) is the complementary good [1]: VR software. Hence HTC Studios and Viveport. [1] https://en.wikipedia.org/wiki/Complementary_good https://en.wikipedia.org/wiki/Complementary_good