A book that really made me understand this early on was "Fortune's Formula" in that it illustrated how technology transformed the speed of information arbitrage

A book that really made me understand this early on was "Fortune's Formula" in that it illustrated how technology transformed the speed of information arbitrage, but the real human problem was getting information as quickly as possible from point A to B. Having a website in 1997 to sell goods was a better means to reach customers unable to visit a store location than a mail catalog due to better inventory management, personalization, etc. One blog I've enjoyed reading is Chick-fil-a's technical blog as it really demonstrates how a company in the restaurant business is leveraging technology to make its customer experience or operations more efficient, much in the same way, Mcdonald's used milkshake machines to be more efficient. But, Chick-fil-a is willing to admit it is a restaurant!