Bezos himself has stated: > "Amazon is not too big to fail ... In fact, I predict one day Amazon will fail," Bezos reportedly said when addressing a question a

Bezos himself has stated: > "Amazon is not too big to fail ... In fact, I predict one day Amazon will fail," Bezos reportedly said when addressing a question about Sears recently going bankrupt. "Amazon will go bankrupt. If you look at large companies, their lifespans tend to be 30-plus years, not a hundred-plus years." > "If we start to focus on ourselves, instead of focusing on our customers, that will be the beginning of the end ... We have to try and delay that day for as long as possible." https://www.businessinsider.com/jeff-bezos-says-amazon-will-fail-one-day-2018-11 https://www.businessinsider.com/jeff-bezos-says-amazon-will-...