I mean it’s more abstracted away from the final customer, that it is ‘further away’ from them. What I'm getting from this is: 1) in the causal chain of competi

I mean it’s more abstracted away from the final customer, that it is ‘further away’ from them. What I'm getting from this is: 1) in the causal chain of competitor's profits 2) better camouflaged from the POV of your customers.