Obviously (to me), Sears could have easily re-tooled to make Amazon stillborn. But, like Kodak, they were a bit too protective of their own business model to wa

Obviously (to me), Sears could have easily re-tooled to make Amazon stillborn. But, like Kodak, they were a bit too protective of their own business model to want to compete against themselves. That's why disruption even works. Google may have a strong position driven by search, but disruption will come for them, too.