Another way that I like to express that is "create a desert of profitability around you". I once had a strategy professor define the Google business model somew

Another way that I like to express that is "create a desert of profitability around you". I once had a strategy professor define the Google business model somewhat like that, where "Google tries to make every other business around it free or irrelevant"…A desert of profitability shifts consumers to you, and keeps competitors away. Google seems to be doing this with YouTube and 10 minute online video commentary.