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GDPR compliance doesn't imply that tracking is disallowed, right? The GDPR specifies the allowed, legal protocols for tracking users and consumer behavior on si
by fixermark 8y ago
GDPR compliance doesn't imply that tracking is disallowed, right? The GDPR specifies the allowed, legal protocols for tracking users and consumer behavior on sites.
- richardwhiuk 8y agoWhich includes a firm opt-in, which none of these does.
- lmkg 8y agoIF the legal basis for processing is Consent, then that consent needs to be opt-in and freely given. If. If if if if IF IF IF. Consent is not the only legal basis for processing. This website in particular claims Legitimate Interest as their legal basis for Google Analytics. If you can support a claim of Legitimate Interest, then none of the restrictions specific to Consent apply. Starting with opt-in vs out-out.
- xg15 8y agoTrue - however wouldn't "legitimate interest" be subject to precedents and also depend on what exactly you're tracking? As a layman I'd assume that if one site gets to claim Google Analytics as "legitimate interest", this would imply GA being fair game for any site, provided they don't do anything special with it.
- zorga 8y agoWhich is fair; I shouldn't have to ask for consent from the user to have analytics on my site. Having analytics is a necessary part of running a web app successfully.
- chopin 8y agoThis doesn't imply GA, sending data to a third party (and one of the worst offenders with respect to privacy at that). The same can be achieved solely by first party means. It's just not that convenient.
- richardwhiuk 8y agoI don't think the EU would agree with that, but IANAL.
- zorga 8y agoI don't care what the EU agrees to, there's this thing called national sovereignty; I'm not subject to the laws of every country that simply asserts I am. The world cannot function if we're subject to every law every country decides to claim we're subject to.
- robin_reala 8y agoYou’re not allowed to store personal data in GA by their own terms of service, so the argument is moot: neither consent nor legitimate interest is needed.
- scaryclam 8y agoIIF they are processing personally identifying information.
- M2Ys4U 8y agoPersonal data, not personally identifying information. The former is a lot broader then the latter (and the latter is a US legal term and means precisely nothing in the EU).