Business. Business is the word they were looking for. Apple and Google don't engage in capitalism, they engage in business. Capitalism is a socio economical po

Business. Business is the word they were looking for. Apple and Google don't engage in capitalism, they engage in business. Capitalism is a socio economical political system that they are actors in and have no say over(besides attempts to lobby which are real but not the focus here). This may sound like semantics but I think this subtle and intentional shift in language is dangerous. You constantly slip the strawman into everyday language until the average person has heard it enough times to have a deeply negative view of capitalism because they equate capitalism to companies they don't like(we are already past this point) These days, being deeply anti capitalist is a main stream viewpoint but if you ask people what they mean by it, many of them aren't usually looking for economic system reform, they are looking for Companies that they feel are doing business unethically to be constrained or policed. They end up fighting the wrong thing based on a faulty definition which is highly unlikely to produce the results they want.