This reminds me about a recent Freakonomics podcast about Trader Joe's. It starts off by asking, what would you think about a grocery store with no name brands,

This reminds me about a recent Freakonomics podcast about Trader Joe's. It starts off by asking, what would you think about a grocery store with no name brands, much fewer options, no sales on items, not loyalty program, no automated checkout, no large social media presence, no large advertising budget, etc? A lot of it sounds bad, but Trader Joe's is really successful.