> One podcast I listen to (and subscribe to their Patreon) has mentioned that only ~10% of their listeners subscribe and that ads are a much larger source of re

> One podcast I listen to (and subscribe to their Patreon) has mentioned that only ~10% of their listeners subscribe and that ads are a much larger source of revenue for them (even doubling subscribers wouldn't make up for this gap). This is interesting, but isn't be an argument against offering a pay-for option. I expect the paying subscribers are more valuable per user, so any user you convert to paying increases your revenue.