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Orbitz turned out okay despite having a flight-related name, right? I like choosing a broad name (there's certainly enough examples of that within travel) but
by zach 16y ago
Orbitz turned out okay despite having a flight-related name, right?
I like choosing a broad name (there's certainly enough examples of that within travel) but I'm more interested to see how the cutesy name and branding works for them. It seems like an easy way to help people remember it but my first impression is a little negative. We'll see, I'm sure.
- happybuy 16y agoYes I think the name Hipmunk and cutesy positioning works in a sense that it seems small and relatable, a counterpoint to a lot of their competitors branding. As a challenger brand I think 'hipmunk' works better than a generic non-emotive name would.