^ that my guy! Very good point about the "sell first" idea. It's important to try to de-risk ideas as much as possible, and to some extent it's doable for B2B

^ that my guy! Very good point about the "sell first" idea. It's important to try to de-risk ideas as much as possible, and to some extent it's doable for B2B startups, but you really can never completely de-risk a startup concept without actually building a product or service and making it succeed.