Pets went out of business trying to ship heavy dog food for free. But today the logistics for that actually exists. Often it doesn't pay to be too early. If you

Pets went out of business trying to ship heavy dog food for free. But today the logistics for that actually exists. Often it doesn't pay to be too early. If you are too early you need more cash to stick around until you are proven right. Webvan was another example, today food shipping businesses are everywhere (whether they make money or not one can argue) but back then they were too early and tried too hard before the logistics worked.