>Uber doesn't buy and own the car, which means it requires much less capital. This small change has many implications, and the tech helps solves many of the pro

>Uber doesn't buy and own the car, which means it requires much less capital. This small change has many implications, and the tech helps solves many of the problems that come up. that can go both ways: If I have to buy a fleet of cars big enough to cover my area and write an app and advertise to compete with uber, that sounds like an expensive proposition. If all I have to do is come up with an app and the advertising, that sounds rather less daunting.